Naming & Logo

Pure, Organic Landscaping

Looking to resurrect his dream of owning his own landscaping company again, Larry came to me for help with a name & logo that would reflect his artistic approach and make his company stand out in this very saturated market.

We landed on the name Arbre (french word for “Tree”) because of his love for European culture and art that he brings to his work. The tree in the logo was inspired by the serene beauty of French countryside paintings and photography.

We also chose the black and green color palette mainly because all black trucks with this logo are going to make heads turn; especially when pretty much every other competitor in the city has green ones. We be thinkin.

We’re working now to expand his portfolio of photography and further develop his brand identity online.